User Research Report

Workshop Report

A Service Designer plans and organizes people, infrastructure, communication, and material components of a service to improve its quality and the interaction between the service provider and customers. They focus on designing end-to-end experiences, ensuring services are user-centered, efficient, and effective across all touchpoints.

Service Designer

Touchpoint on Ekitai

Content Strategy and Production - Small

Content Strategy and Production - Medium

Content Strategy and Production - Large

Usability Testing Report

A Product Designer is responsible for the overall vision of a product, including its functionality, usability, and aesthetics. They work through all stages of product development, from initial concept to final design, ensuring the product meets user needs and business objectives.

Product Designer

Training Strategy & Materials

Product Strategy and Roadmap

We engage in conversations with key individuals involved in the project—such as clients, managers, and team members—to understand their goals, expectations, and concerns. By gathering their insights, we ensure the product aligns with business objectives and addresses all necessary requirements. This fosters collaboration and ensures everyone is on the same page, leading to a more successful outcome.

Stakeholder Interviews

We visualize the steps users take when interacting with our product or service. By mapping out their journey, we identify touchpoints, pain points, and opportunities to enhance their experience. This helps us create a seamless and satisfying user experience from start to finish.

User Journey Mapping

We create basic sketches or outlines of the product's layout to plan the structure and placement of elements without focusing on visual details. Wireframes help us define the content hierarchy and functionality, serving as a blueprint before detailed design begins.

Wireframing

We observe real users interacting with our product to identify any challenges they face. By watching them perform tasks, we discover what’s working well and what needs improvement. This ensures our product is easy to use and meets their needs effectively.

Usability Testing

We structure the content and navigation of your website to make it clear, intuitive, and easy to explore. Through user-centered mapping and content hierarchy, we ensure every page has a purpose—and every user knows exactly where to go next.

Information Architecture Design

The Design Sprint method is a time-constrained, five-phase process that utilizes design thinking with the aim of reducing risk when introducing a new product, service, or feature to the market.

Design Sprint - M

We break down the tasks users need to accomplish to achieve their goals. By understanding each step required, we can simplify processes, remove unnecessary steps, and ensure that the product allows users to complete tasks efficiently and effectively.

Task Analysis

We build interactive models of the product based on given modules and sections in Ekitai to test and explore its functionality before full development. Prototypes can range from simple click-through models to high-fidelity simulations, allowing us to gather user feedback and make improvements early in the process.

Productyping

A Design Sprint is a focused, collaborative process to solve problems and test ideas within five days. Ekitai, a SaaS platform designed to create and evolve digital ecosystems quickly, enhances and accelerates this process. By enabling paper prototyping, Ekitai allows teams to collaboratively design screen-level solutions and navigation flows using printed modules and sections. These prototypes are then photographed and seamlessly transformed into digital prototypes, ready for testing. This streamlined workflow makes it possible to test and launch a product in just five days, combining the speed of prototyping with the depth of collaborative problem-solving.

Ekitai Productype Sprint - S

We facilitate a Collaborative Workshop where team members and stakeholders work together to generate ideas, solve problems, and align on project goals. Through interactive activities and open discussions, we co-create solutions, fostering teamwork and ensuring everyone shares a common understanding.

Collaborative Workshop

We examine our competitors to understand their strengths, weaknesses, and strategies. By analyzing their products, services, and customer feedback, we identify areas where we can differentiate ourselves and improve upon existing solutions.

Competitive Analysis

We analyze the market to understand industry trends, customer behaviors, and potential opportunities. By studying competitors, market size, and customer segments, we gain insights that help us position our product effectively and meet market demands.

Market Research

Brand Spirit Workshop: A collaborative session where team members unite to define and express the core values, personality, and essence of a brand. Through guided discussions and interactive exercises, we explore the brand’s mission, vision, and unique characteristics to craft a cohesive and compelling brand identity. This workshop ensures everyone shares a common understanding of what the brand represents, informing all future design and communication efforts.

Brand Spirit Workshop

We delve into understanding who our users are and what they truly need by interacting with them directly. Through interviews, surveys, and observing their behaviors, we gather insights into their preferences and challenges. This allows us to design products that are specifically tailored to be useful, user-friendly, and aligned with their expectations.

User Research

We conduct a Research Discovery phase to understand business goals, user needs, and market context by:

	•	Stakeholder Interviews: Grasping objectives and constraints from key project members.
	•	User Research: Learning about user needs and behaviors.
	•	Market Analysis: Studying industry trends and competitors.

By integrating these insights, we design solutions aligned with business objectives, user needs, and market demands.

Research Discovery - M

We conduct a Research Discovery phase to understand both business goals and user needs by:

	•	Stakeholder Interviews: Talking with key project members to grasp objectives, expectations, and constraints.
	•	User Research: Interacting with users to learn about their needs, behaviors, and pain points.

Combining these insights, we design solutions that align with business objectives and effectively meet user needs.


Research Discovery - S

Design Sprint - S

Ensure your product is accessible to all users with this specialized package. We combine hands-on accessibility testing with assistive devices and expert analysis to identify barriers and improve inclusivity.

What’s Included:
	•	Assistive Device Testing: Real-world testing with tools like screen readers, voice commands, and keyboard navigation.
	•	Expert Analysis: Identify accessibility gaps and areas for improvement.
	•	Actionable Report: Clear findings with prioritized recommendations.

Ideal for teams committed to creating inclusive, user-friendly digital experiences.

Accessibility Testing - M

Experts review the product against established usability principles (heuristics) to identify potential usability issues. This method helps uncover problems that might not be found through user testing, allowing us to improve the overall user experience.

Heuristic Evaluation

Ekitai Productype Sprint - M

We evaluate the design at various stages to ensure it meets user needs and business goals. By reviewing designs internally and with stakeholders, we gather feedback and make necessary adjustments before and during development.

Design Review

Expert Review
The expertise of our specialists at your service for a fast, high-impact evaluation.

The Expert Review combines two complementary approaches to assess the user experience in a thorough and efficient way:
	•	Heuristic Evaluation:
Our experts review the website against a set of internationally recognized usability principles (such as Nielsen’s 10 heuristics and WCAG 2.1 accessibility guidelines), identifying usability, accessibility, and user flow issues. Each issue is documented with detailed descriptions, mapped to the relevant violated principle, and accompanied by practical recommendations for improvement.
	•	Design Review:
Beyond functionality, we critically assess the visual design quality, information architecture, and consistency of the visual language. This analysis evaluates how effectively the design supports clarity, trust, and user engagement, with particular attention to the expectations of the Italian market.

Deliverables:
A structured report featuring annotated screenshots, prioritized issues based on their impact on user experience, and actionable suggestions — providing clear guidance for both business stakeholders and development/design teams.

Expert Review - M

Evaluate your product’s usability and user experience with this targeted package. We combine usability testing with user interviews to uncover pain points, gather insights, and optimize your product.

What’s Included:
	•	Usability Testing: Real users interacting with your product.
	•	User Interviews: Deep dive into behaviors and needs.
	•	Actionable Report: Findings and prioritized improvements.

Perfect for teams ready to refine user journeys and make smarter design decisions.

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